The newest addition to the Compass platform is a powerful new tool that enables agents and their homesellers to identify which of the 33,000+ Compass agents and their millions of buyers have viewed, shared, favorited or commented on their listing. With these insights, we can develop an informed outreach strategy to bring interested buyers to the transaction.
The Compass Reverse Prospecting tool is available for all listings on the Compass platform, which reflects $1.7 billion of investment for agents and homesellers, as part of our multi-phased marketing plan which mirrors the approach of the world’s best marketers and real estate developers, with a focus on building interest and anticipation before you launch your listing.
Here’s how it works:
- We’ll know each and every time one of 33,000+ Compass agents shares your listing as part of a Collection with the millions of clients they represent.
- From there, we’ll be able to see how often your listing is viewed, liked, or shared to get a pulse on market sentiment.
- We’ll use these insights to fine-tune our strategy and optimize your home’s appeal, potentially before it even makes its official public debut.
- The best part? We’ll be positioned to leverage buyer interest to secure stronger offers and accelerate a successful close.
Curious what this would look like for your listing? Let’s arrange a conversation to discuss.
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Source: compass.com
